Gletzger

Re: Venturi

Ciao, per verificare l'enciclopedicità di una persona leggi WP:BIO; per scrivere una biografia che non sia un curriculum consulta Aiuto:Biografie. Per quanto riguarda la ricorrenza del nome nei motori di ricerca, dipende dalla loro cache; a breve non comparira più.--Kōji (msg) 14:45, 4 ott 2012 (CEST)

Mi sembra un po' tirata per i capelli... Intanto vediamo le fonti su questa "coinvenzione".--Kōji (msg) 16:05, 4 ott 2012 (CEST)

Ti posso scrivere la bibliografia del GRV Method, che tra potrebbe avere anch'esso una pagina all'interno dell enciclopedia per dare una valenza scientifica anche al profilo Romoli Venturi:

• De Blasio, Gandolfi, Peverini, Pili, Sciannamblo, Selva, Trino, Assessing Communication. Integrated approaches in political, social and business context, edited by Michele Sorice, LUISS University Press
• Cecilia Casalegno, Pubblicità: istruzioni per l’uso. Strategie, strumenti e tecniche in tempi di cambiamento, Franco Angeli
• Argenti, P.A. (2005). Measuring the value of communications. In Marcia Watson DiStaso (Ed.), Changing Roles and Functions in Public Relations, University of Miami
• Blowers, M. (2006). Cracking content. A guide to measuring the media, present and future. www.meresearch.co.uk/MEresearch/index_files/.../VersionForWebsite.pdf
• Boudreaux, J. (2005). A quantitative assessment of public relations practitioners perceptions of their relationship with the organization they represent. University of South Florida. scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3786&context=etd
• Davies, G. with Chun, R., Vinhas da Silva, R., Roper, S. (2003). Corporate reputation and competitiveness. USA: Routledge
• Horton, J.L. (2002). What does it cost? The value of PR services. www.online-pr.com/Holding/Whatdoesitcost-article.pdf
• Horton, J.L. (2006). What’s it worth? Publicity metrics reconsidered. www.online-pr.com/.../Publicity_Metrics_Reconsidered___REVISED.pdf
• Jeffrey, A., Jeffries-Fox, B., Rawlins, L.B. (2003). A new paradigm for media analysis: weighted media cost. ublished by the Institute for Public Relations. www.instituteforpr.org/topics/weighted-media-cost/
• Lane, A.B. (2007). Empowering publics: the potential and challenge for public relations practitioners in creative approaches to two-way symmetric public relations. Australian Journal of Communication 34(1):pp. 71-86.
• Macnamara, J. (2000). Advertising Values to measure PR: why they are invalid. www.pria.com.au/sitebuilder/resources/.../advaluestomeasureprpaper.pdf
• Macnamara, J. (2006). PR metrics. Research for planning & evaluation of PR & corporate communication. www.carmaapac.com/downloads/PR%20Metrics%202006.pdf
• Michaelson, D., Stacks, D.W., (2007). Exploring the comparative communications effectiveness of advertising and public relations: an experimental study of initial branding advantage. Published by the Institute for Public Relations. www.instituteforpr.org/downloads/9
• Pecchenino, M. (2004). Le relazioni pubbliche. Roma: Carocci.
• Peng Kee, C., Abu Hassan, M. (2006). The Advertising-Value-Equivalent (AVE) method in quantifying economic values of public relations activities: experience of a public-listed company Malaysia. Kajian Malaysia, Vol. XXIV, No. 1 & 2, 2006.
• Roy Raymond, J. (2009). Marketing metrics and ROI: how to set up a measurement system that can double your profitability. www.marketing-metrics-made-simple.com/metrics-primer.html
• Vocus White Paper. Measuring the marketing ROI on public relations. How to improve PR success and demonstrate value to the business. www.vocus.com/codies/Marketing_ROI.pdf
• Weiner, M., Bartholomew, D. (2006). Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures. http://www.instituteforpr.org/topics/dispelling-myth-pr-multipliers/

Come puoi vedere materiale per il metodo esiste... aspetto tue indicazioni. Grazie